Retirement Planning for Wisconsin Families & Future Retirees

A secure retirement doesn’t happen by accident—it takes planning. At Goodman Family Insurance, we help individuals and families in Brookfield, Milwaukee, and across Wisconsin build retirement strategies that prioritize income stability, asset protection, and peace of mind.



Whether you're five years from retirement or already enjoying it, we’ll work with you to align your insurance coverage with your long-term financial goals.

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A Straightforward Approach to Retirement Planning

We’re not stockbrokers or investment managers—we focus on the insurance side of retirement planning. That means we help you protect what you’ve built and ensure you don’t outlive your income. Our process starts with a conversation. We’ll look at what you’ve already set aside, discuss your goals, and identify where insurance tools can help support your plan.



Some of the topics we help clients with include:

  • Creating predictable income streams with annuities
  • Reviewing life insurance needs for legacy, debt, or final expenses
  • Exploring long-term care or disability insurance to guard against medical expenses
  • Assessing 401(k) rollovers into annuity options when appropriate

Planning for Retirement Income That Lasts

Your working years may be behind you—but your bills won’t retire. That’s why income planning is so important. We can help you explore options like fixed annuities or indexed annuities, which provide guaranteed income or market-linked growth without direct exposure to stock losses.



These tools can complement other retirement income sources like Social Security or pensions—and may offer tax advantages depending on how they're structured.

Using Life Insurance to Protect Loved Ones & Transfer Wealth

Life insurance plays a bigger role in retirement than many people realize. Whether you want to cover a mortgage, offset final expenses, or leave behind a legacy for family or charity, we’ll help you consider how a term life or permanent life policy might fit into the picture.



If you're carrying an older policy, we can also help you review it—sometimes updating or replacing it can better match your current stage of life.

Planning for the What-Ifs: Long-Term Care & Disability

No one wants to imagine needing long-term care or being unable to live independently. But the truth is, these are some of the biggest threats to a retirement budget. We’ll help you understand how long-term care insurance or disability coverage might protect your savings from being drained by future medical or care needs.



If you’re concerned about how a sudden illness could impact your retirement, we’ll walk through options at a pace that feels comfortable for you.

FAQs About Retirement Planning with Goodman

  • What’s the difference between what you do and a financial advisor?

    We focus on insurance-based strategies: life insurance, annuities, and long-term care products. While financial advisors typically handle investments, we can complement their work or help fill in coverage gaps on the insurance side.

  • At what age should I start retirement planning?

    It’s never too early—and never too late. Starting early gives you more time to build tax-deferred savings, but even in your 50s or 60s, there are ways to adjust and strengthen your plan.

  • Are annuities a good idea for retirement?

    They can be. Fixed and indexed annuities offer guaranteed income or steady growth with no direct market risk. We’ll explain the pros and cons in plain English so you can decide what fits.

  • Can life insurance really help in retirement?

    Yes. It can cover final expenses, pay off a mortgage, or even supplement retirement income if structured correctly. It’s a flexible tool that many people overlook.

  • How does long-term care insurance work?

    It helps pay for extended care needs—like in-home care, assisted living, or nursing facilities—so your retirement savings don’t get wiped out by future medical costs.

Let’s Talk About Your Retirement Plan

Whether you’re nearing retirement, already retired, or just getting serious about planning, we’re here to help. Our team serves clients throughout Waukesha County, Milwaukee, and all across Wisconsin.



Reach out today to schedule a no-pressure consultation. We’ll talk through your priorities, review your current coverage, and help you take the next step toward a comfortable, confident retirement.