About Us

Goodman Family Insurance is a family-owned independent insurance agency. Our main goal is to develop long-term relationships with our clients. We take great pride in the fact our clients don’t leave us once we start working with them. Our team has over 70 years of experience and we specialize in personal, commercial, and life insurance.

Our entire goal as an agency is to help you get the best value for your insurance needs. The amount of times we see prospects overpaying for their current policies that also have insufficient coverage is extremely alarming. Many of you have probably had the frustration of going to numerous different agents/companies if you wanted to shop your rate. NO MORE! With us we do the shopping for you. We work with 15-20 A-Rated national and regional companies that compete for your business!

Once you are with us you will never have to shop for your insurance again. If you feel the company you have with us is out of line, just pick up the phone and we will shop your rate again for you!

Our Carriers

Acuity, Auto-Owners, Badger Mutual, Chubb, Dairyland, Farmers, Foremost, Germantown, Hanover, Liberty Mutual, MetLife Home, and Auto, Midwest Family Mutual, Progressive, Rockford Mutual, Safeco, Secura, Selective, Travelers

Why Us?

As an independent agency part of the American Advantage Insurance group, we work with 16 A-Rated insurance companies to offer an entire suite of insurance products to meet all of our client’s needs. Captive agents work with just one insurance company, offering only the products offered by that specific company. We like to say Captive agents work for an insurance company. Independent agents like ourselves work for YOU the CLIENT!

One of the best benefits of working with us is we shop your rates for you. With access to multiple companies, we check your rates with several companies at once and you only have to provide your information once. Which saves you a lot of time to do more fun things with your time (unless you think talking about insurance is as fun as we do!!).

Also, when your policy comes up for renewal, we will know and if your rates increase dramatically we will shop your rate around again for you to find you the most competitive rates that provide the coverage you need. We eliminate the need to go call 5 other agents/carriers once you get a large rate increase renewal!

Another major benefit of working with us is that if you have to switch insurance carriers we can still be your agent. Where if you’re with a captive agent and their rates increase you will need to find a new agent and hope they are someone you can trust with your insurance needs. In other words, you’re stuck with us for life!

An Independent Advantage

We are Independent Agents in Brookfield, Wisconsin, free to choose the best carrier for your insurance needs. We do not work for an insurance company; we work for you. We work on your side when you have a loss and follow through to see that you get fair, prompt payment and service. Goodman Family Insurance represents a carefully selected group of financially strong, reputable insurance companies. Therefore, we are able to offer you the best coverage at the most competitive price.

What is an Independent Insurance Agent?

When you decide to buy a car, you wouldn't purchase the first one you see. What if one day the automobile industry decided to make only one type of car, one make and one model. You wouldn't have a choice!

The same situation holds true for insurance. You need insurance to drive a car, to purchase a house, to protect your family's financial future and to run a small business. But if there was only one insurance company that offered only one type of insurance, you wouldn't have a choice. The only solution would be going to that one company.

With an independent insurance agent, you have choices. Independent agents are not tied to any one insurance company. One of the advantages of using an independent agent is that he or she works to satisfy your needs. You are using an expert for an important financial decision.

An independent agent has several companies that he or she can approach to get you the best coverage at the best price. And your independent agent will know the companies with the most efficient claims departments to recover your losses as quickly as possible.

When you buy insurance, you want an advocate who will properly assess the risks you face and give you an objective analysis of the marketplace, because it's up to you to make the final choice.