If your insurance isn’t becoming to you
you should be coming to us.
See What Our Clients Are Saying About Us ⤴
We’re a local, family-run insurance agency based in Brookfield, Wisconsin. Our team helps individuals and families across Milwaukee County, Waukesha County, and surrounding areas find reliable personal and life insurance coverage. As an independent agency, we work with multiple carriers to shop rates and match you with the right policy — without upselling or pressure. Whether you're protecting your home, your family, or your future, we're here to help
Personal Insurance
From your home to your car to your weekend toys, we offer coverage that fits real life in Wisconsin. Whether you’re driving through Brookfield, bundling home & auto, or prepping for lake or snow season, we make it easy to get the protection you need. Simple service, strong coverage, and support you can count on.
Life Insurance
Life insurance isn’t one-size-fits-all. We help you plan ahead with coverage that fits your goals, your family, and your future. Whether you’re starting out, growing your family, or thinking about retirement, we’ll guide you through options that make sense — without the pressure.
Why Choose Us
We’re a family-run team based in Brookfield, and we treat our clients like neighbors—because they are. With decades of combined experience and a true passion for helping people, we’ll walk you through your options, answer your questions honestly, and find the coverage that fits.
100+ 5-Star Google Reviews
Neighbors across Brookfield and beyond trust our agency. We’re known for fast service, honest advice, and friendly follow-through.
Family-Owned, Local Service
We live where you live, and we treat our clients like neighbors. You’ll always speak with someone who knows your name — not a call center.
Request a quote on your auto or home insurance — and we’ll thank you with a $25 gas card, no purchase required.
★★★★★
Real Words from Our Clients
Our Clients share their experience
Received a quote for auto and home and Elijah saved me over $500. Received the quote within a day. Saved me a lot of time comparing rates on my own. I definitely recommend them.
Highly recommend this insurance company. It is run by a highly respected family in the community. They are wonderful, and they make that shown in how they work with their clients.
Goodman Family Insurance is more than a funny TikTok account. I’ve been consistently getting my renters insurance (before Elijah became famous) and have never been disappointed. They make the process seamless, and I always appreciate the affordable rates!
A great family business with very helpful employees!
This agency was easy to work with. Understood my needs and helped me tailor my policies to my specific needs and budget.
I recently had a fantastic experience with Goodman Family Insurance. From the moment I reached out to them, their customer service was top-notch, especially Elijah Goodman. They were incredibly responsive, patient, and took the time to understand my needs. The process of getting my insurance was smooth and hassle-free.
What really stood out to me was their commitment to customer satisfaction. Any questions I had were answered promptly, and they went above and beyond to ensure I was happy with my policy. The rates were competitive, and the coverage offered met all my requirements.
Overall, I highly recommend Goodman Family Insurance to anyone looking for reliable, trustworthy insurance. Their professionalism and dedication to their clients truly set them apart.
Fast, affordable & knowledgeable. Exactly what I was looking for. Saved me 15% on my auto/home off what I thought was already an impressive existing rate.
Will definitely recommend to friends and family in Wisconsin! Follow Big E on IG!
Very helpful & efficient, and they found us a great deal!
Was reaching out on behalf of a friend of mine in the states for some insurance quotes…. And would ya look at that, they delivered! 10/10 service, great personality, timely responses, and a pleasure to communicate with. I would PERSONALLY recommend him to anyone looking for insurance in the area. Elijah’s the man!!
Best customer service in the game, Big E and intern Aaron know to get the job done.
Elijah and Matt were such a great help in finding my perfect pick for my car insurance. Very professional and helpful!! Thanks guys keep up the good work!
Very very attentive! Always returned my calls immediately!
Pleasure to work with! No doubt I received the best rates possible!
Everyone I spoke to was incredibly helpful and quick to answer any questions. Found me a great rate that about halved my yearly costs. I appreciate the quick response and service they offered me!
Just used Goodman Family Insurance for the first time to find a new homeowners/auto policy. They were prompt, courteous and helpful. They saved me the trouble of having to do my own reasearch and comparing individual insurance companies. I would highly recommend them for insurance needs!
Excellent and prompt service.
Goodman Family Insurance was referred to me after spending weeks talking to many different Insurance Companies. I reached out to them, and they made the process very easy. they checked several options and presented the best combination for me and saved me money with more coverage.
I highly recommend them for your insurance needs.
I have positive review of this agency. Communication and helpful for my needs and fully satisfied
Excellent customer service, much better than State Farm
Goodman has been an absolute dream to work with. Not only did they find me the best rates for my home & auto insurance, but their customer service has been superior! My previous insurance company had higher rates and was rude when I canceled my policy, but Elijah at Goodman actually fixed a critical error my previous company made with my mortgage company, for which I am forever grateful. I am a proud new client and highly recommend them!
Earned my business, had a great experience. Elijah compared/contrasted policies with me, advised on risks, etc. Saved my family over $1000 per year which was a no-brainer.
Goodman Family Insurance offers policies that are only available via brokers. What's good about this is if you need advice on a claim or if something will affect your rates, you have a local person to speak with about it--not a 1-800 number.
Great value on insurance. Very engaged in the whole process of getting things moving forward. Homeowners and Auto.
Great local company that got us great quotes and had great service!
I had a fantastic experience with Goodman Family Insurance, and I can’t recommend them enough. Elijah was incredibly helpful throughout the entire process. Not only did he take the time to explain my options clearly, but he also worked hard to find me the best coverage at a price that saved me money. His professionalism and dedication really stood out, and I felt confident in the choices we made. Elijah is definitely someone I would recommend to others—he goes above and beyond to ensure you're taken care of!
Amazing customer service — you can tell they care about their clients.
Besides their funny skits off tic tic or other platforms they do help and great service
I worked with Jennifer, she is very helpful and got me really great quotes on home owners and auto insurance. Found me a great deal. She is very prompt and answers any questions you may have. I got a better deal here then others and saved hundreds compared to other companies. If you're looking for home, auto or life insurance, give her a call, she'll find you a great deal with great coverage at a fraction of the cost of others.
Elijah and Matt were incredible. Would not think of going anywhere else other than Goodman Family Insurance for my family friends and loved ones.
The service was fast, and the quote was a fair price for the same coverage...the communication was awesome and friendly...all question at the time were answered.
Great to deal with. Very prompt with quotes and answering any questions.
Goodman Family insurance is great!! Elijah is extremely helpful and friendly. Elijah works to make sure I’m getting the best policy while saving money. Would highly recommend!!
Great responsiveness and provide the best solution for us!
Known this family for years and wouldn’t go to another agency. Good people and good prices.
I have had a great experience with Goodman Family Insurance. The customer service has always been friendly and helpful whenever I had a question or concern. I also appreciated the wide range of coverage options that Elijah offered me, which allowed me to tailor my policy to fit my specific needs. Additionally, the claims process was smooth and efficient, with any issues I had being resolved promptly. Overall, I am very satisfied with the service and coverage provided by Goodman Family Insurance. Thanks Elijah!
You've found it -- the best place for your insurance needs. Not only is Elijiah incredibly nice and helpful, but he has a one-of-a-kind sense of humor. I was amazed at how much money I saved and how much laughter I expended in the process. It was (almost) too good to be true! Thank you for your hard and honest work, Big E!
I don’t usually share reviews. However, goodman family insurance have worked no end to give me the best deal and make sure me and my family are looked after. 5 stars
The gold standard of Insurance in the Midwest area. Professional folks who love what they do!
Elijah was so friendly and such a pleasant person to work with. I feel he went above and beyond to find me the best rates and even better coverage than I had before on home, auto and business insurance. I wouldn't hesitate to use Goodman Family Insurance for all your insurance needs. They were wonderful!
I had a fantastic experience working with Goodman Family Insurance! Their team, specifically my agent Elijah Goodman, was incredibly helpful, professional, and responsive throughout the entire process. They took the time to understand my needs and found me a great policy that not only offers excellent coverage but also saves me money.
I truly appreciate their dedication to customer service and their ability to make the insurance process smooth and stress-free. If you're looking for a trustworthy and knowledgeable insurance agency, I highly recommend Goodman Family Insurance!
I highly recommend using Goodman Family Ins for your insurance needs! Their response time is incredibly fast and they answered my questions and guided me through the process with patience. They were able to get me new home and auto coverage with lower premiums than another agent using the same insurance company due to their accuracy from experience.
Saved me lots of money; very easy and pleasant process to get coverage I needed.
Very grateful for the prompt service we received from the Goodman agency. Elijah was very helpful in getting us set up with new insurance!
And Jennifer helped with follow up.
Elijah’s team saved me $488 per year by switching my home and auto, and it all started with a $25 gift card to receive a quote. His team is prompt and professional. Changes to my policy have been made same-day.
Goodman Family insurance is the best. My family has been working with them for years and they always fight hard for their customers. Big E is the man (great customer service)he has been helping people get the best rates and is always willing to be flexible with e customer to suit their needs.
Have nothing but great things to say. Best customer service I have encountered
Best insurance company out there
5 stars for Elijah because his tiktok is hilarious, from an insurance agent in Ohio!!!
Elijah and Kelly are super professional and very easy to talk to and work with. Highly recommend these folks.
Never thought I'd be buying insurance from someone who posts satirical TikToks but here we are 😂. The algorithm really has the "local" thing nailed down.
I had been with my prior insurance company for 40 years. This years home owners renewal increase was outrageous. I got a flyer in my mail box from Goodman Family Insurance and decided to see if they could find me a better insurance option for both my home owners, automotive and umbrella policies. Its a family business with a 5 star rating with the BBB. Best decision I made in a long time. I met with Elijah and in about 30 minutes he found me insurance coverage for all my needs. Better coverage with great carriers and a annual savings of well over $1500.00 dollars. It was really great working with Elijah. I appreciate his knowledge and the attention he gave to my personal insurance need's. I would strongly recommend Goodman Family Insurance to anyone in the market shopping for insurance.
Doug Dienberg
I was impressed with the courteous, prompt service. That was in addition to the huge savings they got my when I switched my car insurance through them (over 60% savings compared to my last policy)! Thank you!
I had the pleasure of working with Elijah, and I can’t recommend him enough! He went above and beyond to find me an amazing deal on insurance, saving me both time and money. Elijah is knowledgeable, professional, and really listens to what you need. He made the process smooth and stress-free. Thank you, Elijah, for your excellent service!
Great company, great service and support. Jennifer is a pleasure to work with, that Elijah guy sure is a character too. Always has something funny to say and though I don’t agree with all of his opinions related to football it’s okay because he always gets me the best price with insurance.
Customer oriented, Efficient, Friendly and Quick turnaround. Kelly, Elijah, and Jennifer has helped me to get an insurance quote 40% less than my current provider.
Kelly and Elijah were wonderful to work with. They communicated well and worked very quickly to set me up with everything I needed. Highly recommend.
Great family business. Elijah is extremely well versed and professional. Always our #1 recommendation when it comes to an insurance Agent.
(Translated by Google) They care about customer satisfaction.
(Original)
Ellos se preocupan por la satisfaccion de los clientes.
Goodman Family Insurance has been very responsive and helpful with my home and auto insurance. Highly recommend!
I reached out to Elijah Goodman about vehicle and homeowner’s insurance and he was very helpful. Elijah found the best rates possible and eased the transition from my old insurance to a new policy. Working with Goodman Insurance was very beneficial for me and they answered all my questions in a timely and accurate manner.
Elijah is the best! He helped me in getting the lowest market price on my auto insurance. He was very thorough in his communication, and took the guess work out of my hands to get me the best rates. Definitely recommend their services!
Very professional, saved me a lot of money! A+++
Big E helped me out a great deal was super helpful and informative I’d recommend big E to anyone looking to save money on their auto ins
Great customer service and always available to help!
Elijah got me a quote for my auto insurance very fast. He quoted for a policy that is about $50/month less than what I'm paying currently with much better coverage. No regrets whatsoever about reaching out to this team.
Straightforward transaction making shopping around for insurance a breeze. Provided the best (and cheapest) all around insurance coverage compared to online quotes I got. I hope to build continuous relationship as the trend now is to shop around yearly to get the best rates
Best insurance out there
My best friend gave me a deal
Greatest insurance agency in Th3 Un1v3rs3
The employees at Goodman Family Insurance are honorable people. I would strongly encourage anyone to reach out for a quote.
Goodman Family Insurance got me a quote same day. Very impressed.
Saved me about $600 a year!
I SAVED 250.00/YEAR ON HOME AND AUTO INSURANCE.
Elijah was very helpful in getting me a lower rate on my car insurance with GEICO. Now saving over $100.00 for 6 months.
Elijah Goodman was professional and competent in finding me the best coverage at the lowest price. I highly recommend Goodman Family Insurance to find you the most competitive rates!
Recently had increases in my insurance policies and decided to start looking for new quotes. Goodman Family Insurance has been great to work with, helping me find affordable policies, the best deals, and great bundles. There’s been fast and helpful communication, I’d recommend them to family and friends.
I spent 30 minutes of enjoyable conversation with Elijah at his office. He spent time prior to our visit searching for optimal quote for my family for auto and homeowner's and took good care of us. We talked about sports and I learned a lot about Elijah. He was a college athlete, which I like because it shows determination, persistence and perseverance. With personal qualities like those, I feel confident we will be well taken care of.
As a new customer of Goodman Family Insurance, I am thoroughly impressed with the level of service and care I've experienced so far. From the moment I reached out for a quote, their team was incredibly responsive and attentive to my needs.
Additionally, setting up my policy online was straightforward, and the online portal is user-friendly, making it easy to manage my account and access important documents.
I highly recommend their services to anyone seeking a cars and home insurance.
Excellent service!
Saved me over $200 when I switched over last year!
Big E got me quoted on insurance after taking the time to properly identify the decision maker, 5/5 would get quoted again
The best customer service you could possibly receive. Elijah will answer the phone any day of the week and answers all of your questions with clarity. It’s a pleasure to work with Goodman and such a smooth experience.
GOODMAN FAMILY INSURANCE.
I would say thank you for the wonderful experience I had. Very knowledgeable and help me out with any questions or something that I didn't know. Now I know I can sleep well at nights, Knowing that I will be well taken care of. Hopefully I will never have to make a insurance claim. Very reasonable quote that I liked.
I'm a happy camper. I would recommend these guys. You won't regret it.
Thank you!
The greatest Insurance company in the world
From start to finish, Elijah provided us with prompt information for our auto and homeowners insurances. We are very pleased!
Had a great experience with this insurance agency. Love the people here and gave me great service. Would recommend to anyone looking to get quoted on their home and auto insurance!
When I needed help who was there? No one!! Oh wait I forgot, there was someone…Goodman Family Insurance. Thank you lord for sending them my way. House burned down but I gotta big check so who cares.
Elijah was extremely helpful and responsive when quoting me on my insurance needs. Would definitely recommend him to anyone trying to save money!
Prompt response. Work hard to get lowest rate for customers. Nice family atmosphere.
Everyone was pleasant to talk to and always responded quickly. Ended up finding great rates even from providers I'd never considered or heard of.
Treated with courtesy and professionalism. Found me a reasonably priced carrier. I would recommend checking with Goodman Family Insurance for your insurance needs.
Elijah and Kelly were both great to work with and very professional! We were working on a tight schedule to find homeowner's insurance before closing on our house, and Elijah was able to quickly make adjustments and update quotes for us while still finding us the best coverage for a great cost.
Saved a ton of money!
I received a mailing from Goodman Family Insurance. When I received my renewal policy for my homeowner's insurance I contacted them for a quote. Their slogan of "if your insurance isn't becoming to you, you should be coming to us" resonated with me because my renewal policy premium had increased by $172. That was not becoming to me, so I came to Goodman Family Insurance and saved over $200 and also received a $25 Gift Card
Great rates, awesome customer service. Friendly, prompt, knowledgeable. Love a good local agency!
Amazing! These people are so lovely and sweet to work with!
I switched to Goodman Family Insurance and Kelly and Elijah were able to save me a lot of money. They are extremely professional and I love working with a family owned business. All of the policies were explained to me very clearly so I was able to understand them easily. Would absolutely recommend switching to Goodman Family Insurance!
Prompt service like returning calls, sending applications, and written policies. Everything completed in less than a week.😋
Goodman family insurance is great. Elijah is very helpful, and extremely friendly. Would highly recommend anyone who is looking for home or auto insurance to reach out to Elijah Goodman Family Insurance.
Elijah, Jennifer are very responsive and thorough. Elijah worked out a great option for us and worked through a few scenarios I requested all while ensuring high timeliness. I chanced upon them through a flyer and read their high reviews before calling them. Adding my recommendation to the list
Narrowly lost to Big E in a game of one-on-one to 1, so I had to let him quote me on my home and auto insurance. Intern Matt was the referee and made a questionable call, but what can you expect from someone who gets paid $65/mo? Would do business with them again if I lost another bet.
This firm and their agents Elijah & Kelly are world-class.
Not only did they save me $2500 on home insurance which is always a big plus, but they were very professional and easy to work with.
I could do everything electronically because there set up that way which save me a boatload of time. I just didn't want a quick fix for a lower price but I wanted a quality company that I could trust.
I was able to check out the background of their recommended insurance company and I was really impressed with its quality.
This is one agency that should be top-of-the-line for anyone wanting amazing service, affordable pricing and consistent follow-up.
Dan Steininger
I noticed my auto and home rates increased by 20%+ at a large carrier. Elijah found the right policy for my home and auto insurance and walked through all my concerns very well, and made adjustments to the quote to get to the right coverage. Resulted in significant savings compared to my old insurance company. Would highly recommend working with Elijah and his team.
I recently switched insurance companies. I am very happy that I landed at Goodman Family Insurance. They walked me through the entire process of switching insurance. They were able to reduce my insurance annual cost and their customer service is fantastic. I highly recommend them!
Kelly and Elijah are great! They saved our family about 35% off what Liberty Mutual's continually increasing rates had grown to!!
Mr.Goodman was honest and not just trying to make a sale. He listened to my concerns and found a policy that mirrored my needs.
Big E The Insurance guy poked his head inside my house to ask if I’d like a quote. I ended up signing up with him and now I have the best home and auto coverage all at a low price. Thanks Goodman Family Insurance.
Elijah is the greatest insurance man in the world, was shopping around and comparing quotes and goodman family insurance blew Statefarms quote out of the water!
Jennifer listened to my requirements and compared options to give the best quote. Was a pleasure working with her and looking forward for continued support.
Great and friendly team they have and respond very quickly. Made me feel taken care of at every turn.
Honest people with honest quotes. Great family business that can save you lots of money!
Great business!
Can’t recommend Goodman Family Insurance enough. Elijah was hugely helpful when I was evaluating my car insurance options for my new vehicle, and answered all the questions I had with honesty and transparency. They’re not just going for low pricing, they’re going for best value and most protection for your life, your family, and your assets.
I recently met with Elijah Goodman to get a quote for my homeowners insurance and two cars. Elijah answered all my questions and quoted me exactly what I wanted. His price saved me a lot of money. I look forward to doing business with the Goodman business for years to come.
Very responsive, kind, and easy to work with! Answered all my questions in a timely and helpful manner.
Used this firm to switch insurances for home and auto. Saved me close to $1000 for coverage that was similar or better in areas. Was very quick and easy. I have not yet had to use the insurance, we'll see how that is when the time comes, but switching was easy.
I have noticed they are very kind people, very polite, they speak the truth in their explanations and they are very professional. I trust them very much..
Elijah makes insurance easy. He is quick to respond, extremely knowledgeable and simply can’t be beat on cost for coverage.
From the first call I made to following through the process, Elijah Goodman and his team made it easy to get insurance! Thank you so much for helping me so quickly! Would definitely recommend!!
Now let me be honest, I’m not a fan of insurance salespeople, like most folks today. But when I was recommended to call Goodman Family Insurance by a family friend and connected with Elijah, my perception changed. That gentleman took care of all my insurance needs and reassured me that I was in good hands, saving me money while creating a package that worked for me. A few times he’s been out of office and his passionate yet to-the-point intern Aaron has taken care of me just as well, however I haven’t seen that young man in a while. Anyways if you need an agent that dunks on the competition, this is your guy!
I love this place. Elijah and intern Matt are my favorite guys that Goodman Family Insurance has to offer. 2 Absolute studs and I really think that no one can compete.
Goodman Family Insurance saved me lots of time and money while shopping for insurance! The quote came back the same day and Elijah made the insurance shopping process extremely easy. I could not recommend Goodman Family Insurance enough!
Wow! I’ve been to numerous insurance companies through the years and finally found everything I’ve been looking here. My agent, Elijah, was intentive , reliable , understanding and saved me more money than I ever could’ve imagined. I could not speak more highly of him and this company!
Elijah and Kelly have both been very professional & friendly and always get back to me with any questions I have in a timely manner. We were with another company for many years and checked into quotes with Goodman Family and switched over to them now, they are saving us money. Thank you so much!
these guys over at goodman family insurance were very friendly to me and my family when we were looking for some insurance. intern aaron and intern matt were quite helpful to the owner of the establishment an were very cooperative. overall 10/10 experience!
Elijah was very professional when I had questions about my quote
Elijah is a pro
Promote intern Aaron or I’ll change this to a one star review.
Outstanding service with a great price on policies!
Elijah responded very quickly and made sure the find me the best rates and deals! He was very helpful and made this process stress free and easy! Would definitely recommend! Thanks Elijah!
I was referred to Elijah through a friend. After spending 10 minutes on the phone with him giving him some basic information he promised to call me back within a few hours. He actually called me back within 15 minutes with Auto and Homeowner's quotes that saved me quite a bit of money. The process was simple, pleasant and financially rewarding. Can't ask for much more than that!
Start your quote today and see how simple it is to get personal & life insurance you can count on
Just fill out our quick online quote form or give us a call — and don’t forget, you’ll receive a $25 gas card just for giving us the opportunity to help.